Frank Ocean unveils Homer, his new American luxury brand


I had barely unwrapped the merch from Kanye West’s Donda Listening Party in Atlanta, when another cult music figure announced a new fashion and lifestyle venture. No, not Lady Gaga who made the streets of New York her catwalk ahead of a series of concerts with Tony Bennett. Not Rihanna either, who recently reached billionaire status thanks to Savage X Fenty and Fenty Beauty. It’s Frank Ocean, the calm and emotional artist, practically oozing eclectic good taste and emotion from every pore.

Selena Forrest wears a $ 1.9 million Homer necklace on the cover of the brand’s first catalog. Photo: Tyrone Lebon

Called Homer, Ocean’s luxury brand will start with fine jewelry and silk scarves and, we expect it will expand into clothing, accessories, footwear and more. A Prada collaboration, long spread on message boards, is also part of the first Homer collection. But apart from a Prada sea foam anorak, similar to the one Ocean wore at the 2019 Met Gala, the products in Homer’s 84-page catalog are mostly cartoon balls in alien shapes or letters. A-OK curved into a ring. Prices range from $ 395 for the aforementioned silver ring and peak at $ 1,898,000 for an 18k white gold necklace with lab-grown diamonds. (The Ocean brand only uses lab-grown diamonds from an American source.)

Homer’s jewelry selection includes charms, necklaces, bracelets and rings. Photo: Tyrone Lebon

Homer will open his store at 70-74 Bowery, the headquarters of the New York Jewelers Exchange, on Monday, August 9. Purchases are by appointment only, with occasional appointments available, or via the Homer hotline +1 (212) 410 3300 on Signal starting Monday at 10 a.m. ET.

A press release describes the collection as inspired by ‘childhood obsessions and’ legacy as a fantasy ‘- a mood well conveyed through a sort of Delia’s-meets-LLBean catalog photographed by Tyrone Lebon. Get a preview of some of the images here, and stay tuned for more on Ocean.

Cute cartoon charms can be added to chain link necklaces. Photo: Tyrone Lebon

Frank Ocean’s Prada anorak at the 2019 Met Gala has spawned a million memes. Here he reiterates on the theme with a Prada collaboration soon to be revealed. Photo: Tyrone Lebon

Homer pendant charms are offered at a fine jewelry price. Photo: Tyrone Lebon

The “Hammer Man” pendants feature a lab-grown diamond in the center. Photo: Tyrone Lebon

Most of the collection is in gold, white gold and silver. Photo: Tyrone Lebon

More information on Ocean’s next Prada project.

Homer’s first collection also includes silk scarves with XO graphics throughout. Photo: Tyrone Lebon

A look inside the laboratory that produces Homer’s diamonds. Photo: Tyrone Lebon

At the top of the price spectrum are these diamond encrusted pieces. Photo: Tyrone Lebon

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