IDW Publishing today announced that it has signed an agreement with Penguin Random House Publisher Services, which will increase its reach outside the direct North American market, but also give PRH the opportunity to distribute the comics, graphic novels and books. of IDW art in the market too. The deal is non-exclusive, allowing retailers to choose between Penguin Random House and Diamond Comics Distributors. The new agreement, which begins June 1, 2022, complements and expands their current partnership, whereby Penguin Random House Publisher Services sells and distributes to bookstores the first and last listing of IDW’s trade books.
Famous for its diverse catalog of licensed and creator-focused titles, IDW releases some of the most successful non-superhero titles in the industry. By expanding its reach into the direct market, Penguin Random House’s mission is to support comic book stores by fostering an enduring love of comics, graphic novels, and manga for fans of all ages. PRH is a free freight business and is committed to strengthening all physical retail businesses, where independent comic book stores and bookstores are among the industry’s most passionate advocates and anchors of their communities.
“IDW succeeds when the direct market succeeds,” said Nachie Marsham, editor of IDW. “No matter how amazing our comics and graphic novels can be, it’s the retailers that connect readers to our stories. For this reason, I couldn’t be more excited about our future with Penguin Random House and j I have the utmost confidence that every store, regardless of size, will see the benefits of the high levels of care and service offered by PRHPS. ”
“IDW has been wonderful partners over the past five years and it is exciting to see the evolution of their publishing program and to support the phenomenal growth of their graphic novels in the book business,” said Jeff Abraham, President by Penguin Random House Publisher Services. . “With the expansion of PRHPS into the direct market, we see this as a natural extension of this partnership and we look forward to bringing PRH’s supply chain expertise, customer insight and business know-how to bear, as well as solution-focused customer service to help bring IDW comics and graphic novels to even more fans around the world. ”Direct market retailers may choose to order IDW products directly from PRH, or via Diamond as a wholesaler under terms established by Diamond in the US and UK. “
“I would like to thank IDW for their many years of partnership and we are delighted to continue to sell IDW comics, crafts and graphic novels to our retail customers as a wholesaler effective June 1, 2022,” said Diamond’s Steve Geppi said in a statement. “At Diamond, we understand the unique needs of the direct and book markets and work hard every day to serve and support all stakeholders in our industry. From developing sales tools and launching new services to Organizing industry-wide events and engaging with fans on our mainstream platforms, Diamond is constantly creating and developing new, easier ways for publishers, retailers and fans to connect. proud of the role Diamond plays and look forward to our continued service from Direct Markets and Book.
Marvel and DC both signed similar deals with Penguin Random House over the past year. Diamond has long held a functional monopoly on distribution in the direct comic book market, but after being forced to shut down at the onset of the covid-19 pandemic, distributors and retailers have started looking for alternative distribution channels.
In a statement, IDW said the fourth and newest distribution center at Penguin Random House, a million square foot warehouse in Hampstead, Md., Has recently become operational and, in tandem with the headquarters of the company in nearby Westminster will be the centerpiece of its direct comic book market supply chain.