India among the fastest growing markets for us: Audible




India among the fastest growing markets for us: Audible







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1970-01-01T05: 30: 00 + 0530

New Delhi, Oct. 15 (PTI) Audible said on Friday that India was one of its fastest growing markets and that the Amazon company had focused on expanding its content catalog to improve the experience of its users.

Audible has now launched an “Unlimited Catalog Plus” for members and a free experience with thousands of titles for users in India.

The free experience also houses titles offered on the Audible Suno app which featured voices such as Amitabh Bachchan (Kaali Awaazein), Anurag Kashyap, Tabu, Nawazuddin Siddiqui (Thriller Factory), Vir Das (Be Stupid with Vir Das) and others.

The Plus catalog contains over 15,000 titles and is available to all members at no additional cost, while the free tier hosts over 150 exclusive and Audible Originals podcasts in addition to over 40,000 popular podcasts such as On Purpose with Jay Shetty , Sadhguru and Ted Talks Daily. of the whole world.

The Audible Originals catalog features titles with popular actors and authors including Secrets of Good Health by Rujuta Diwekar, Buri Nazar with Sayani Gupta, Rithvik Dhanjani and Supriya Pathak Kapur, Sasural Wonder Phool with Sanya Malhotra and Varun Sharma and others.

“We are committed to achieving our goal of creating and delivering incredible audio storytelling programming in India; today we’ve expanded our free selection to include thousands of podcasts, in addition to over 150 exclusive and Audible Originals podcasts for all listeners. “Shailesh Sawlani, vice president and country general manager at Audible India, told PTI.

The All-You-Can-Eat Plus catalog for members gives users more value for their membership, he added.

All of this content, for members and non-members, is accessible on Audible Android and iOS apps, he said.

“India is among our fastest growing markets … During the pandemic, Audible saw listeners experimenting with different genres while exploring the library of content. Audiobooks in the Self-Development, Spirituality and genre also have noticed a spike in fiction (especially Romance and Horror) and mythology too, ”Sawlani said.

He added that there has also been an increase in “escape fiction” during the pandemic, that is, fictional titles featuring very different places and situations in our world.

However, he did not comment on the number of users in India.

“Over the past two years, we’ve personalized a lot of our content to bring value and relief to our listeners in these trying times,” he said.

Audible has millions of members worldwide, who subscribe to any of 11 localized services designed for customers in Australia, Canada, France, Germany, India, Italy, Japan, Spain, UK United and the United States.

Audible members download nearly 4 billion hours of content per year and listen on a wide range of supported devices. PTI SR MR

SIR


Disclaimer: – This story has not been edited by Outlook staff and is auto-generated from news agency feeds. Source: PTI


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