- PMG takes another step towards becoming a central data hub for publishers
- Higher quality standard for converting content from publishers
- Secondary digital marketing is getting easier and cheaper for publishers
Berlin. PMG Presse-Monitor has acquired the software company X-CAGO. This company, originally from the Netherlands, is known around the world for converting and standardizing a wide variety of content formats, as well as for its established digital archiving solution, which many leading publishers use. also as a content distribution platform.
A central data standard for format independent content distribution
“We combine the extensive expertise of X-CAGO and PMG in the conversion and distribution of high-quality digital content,” said Ingo Kästner, Managing Director of PMG, of the acquisition of X-CAGO. “This has allowed us to create a centralized, higher-quality data standard for the publishing industry, suitable for all future formats. We can offer publishers a fast, cost-effective data conversion and archiving solution that delivers maximum quality and ensures legal compliant use of the content. The new data standard enables format-independent content distribution in its original layout, which will open up new marketing channels for publishers.
With this acquisition, PMG expands its portfolio of content and rights marketing services for publishers and strengthens its position as a content management provider for media houses and watch companies.
Centralized data conversion gives publishers additional growth from secondary marketing
“Converting print and online content into uniform, high-quality digital formats suitable for other digital products is far from easy, but it is an absolute necessity for publishers,” says Koos Hussem, CEO and Founder of X-CAGO.
“Publishers deliver their content through a wide variety of different channels, both internal and external. This makes data conversion complex, time consuming and prone to errors, which can negatively impact content quality and the business success of content marketing, in both B2C and B2B industries.
By combining their expertise, X-CAGO and PMG will give publishers access to proven technologies and structures to unlock new growth opportunities through expanded content marketing. The benefit for publishers is twofold: First, they benefit from fast, cost-effective and high-quality conversion of their content, which facilitates extensive secondary exploitation through digital channels. Second, they do not have to build and maintain expensive infrastructure themselves.
Koos Hussem and Ingo Kästner will jointly manage X-CAGO BV in the future.
Founded in 2000, X-CAGO BV is one of the leading software developers in the media industry, with headquarters in the Netherlands (Roermond) and offices in the United States and Australia.
X-CAGO supports online publications and content delivery systems for national and international newspaper and magazine publishers including the Wall Street Journal, New York Times, Reed Business, Bauer, Axel Springer and Gruner + Jahr, among others.
Key services in X-CAGO’s portfolio include converting print PDF content from newspapers, magazines and books into efficient, digital XML and / or JSON files, and its Archive ExPress ™ enterprise content management platform. The company captures, stores, searches, publishes, distributes and syndicates content both on print media (newspapers, magazines, books, catalogs, etc.) and on digital media.
About PMG Presse-Monitor GmbH
With the largest up-to-date press database in the German-speaking area, PMG Presse-Monitor GmbH is a leading provider for digital media monitoring, creation of press reviews and media evaluation.
PMG markets the content and rights of approximately 850 newspaper and magazine publishers with more than 4,000 print and online sources. About 2,500 of these are available in the PMG press database in digital format. From its headquarters in Berlin, the company offers its services to more than 5,000 clients of companies, associations and public bodies, as well as to media monitoring services and public relations agencies.
Founded in 2001, PMG is a joint venture of several German newspaper and magazine publishers with the following shareholders: Axel Springer, Frankfurter Allgemeine Zeitung, Gruner + Jahr, Handelsblatt Media Group, Hubert Burda Media, Spiegel-Verlag, Süddeutsche Zeitung, the German newspaper Association of Digital Publishers and Publishers and the Association of German Magazine Publishers.
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PMG Presse-Monitor GmbH
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