Sky Mall in SpiceScreen: Low-cost airline SpiceJet on Wednesday announced the launch of “Sky Mall” on its in-flight entertainment platform, SpiceScreen. It is India’s first-ever airline to offer an authentic in-flight online shopping experience, the company claims. Passengers can purchase the product 36,000 feet in the air. Report by Zee Business Ambrish Pandey.
The online in-flight shopping experience is hosted by the Snapdeal e-commerce portal. It will showcase products and offers from prominent categories such as apparel, jewelry line, electronics, and cosmetics, among others.
“We are excited to offer a true online shopping experience for flyers at 36,000 feet. Our passion for customer service often manifests itself in innovative, industry-leading products and services, such as Sky Mall. Integrating Snapdeal into our SpiceScreen inflight entertainment platform is part of our commitment to constantly innovate and improve our passengers’ travel experiences. We hope to continue to delight our passengers with enhanced services and offers,” said Debojo Maharshi, chief commercial officer of SpiceJet.
Passengers on all SpiceJet-operated domestic flights can now browse and choose from a catalog of high-quality electronics, fashion accessories, headphones, mobile chargers and other items, specially curated by Snapdeal. Confirmation of in-flight orders will be obtained upon landing and items will be door-to-door delivery across India.
Ravi Malani, Head of Product Management, Snapdeal Limited, said, “We are delighted to partner with SpiceJet on our ongoing journey to provide multi-channel access to Snapdeal’s category-defining products. Both SpiceJet and Snapdeal are pioneers in the way they serve Bharat’s savvy customers. With this launch at SpiceJet, Snapdeal is trying to make online commerce relevant and efficient for these customers by offering a wide selection of high-quality, value-packed merchandise not only on the ground, but even while in flight at 36,000 feet.
SpiceScreen – the complimentary in-flight entertainment system provides passengers with seamless access to a wide range of entertainment content while on the move. SpiceScreen is a first-of-its-kind, lightweight wireless entertainment system locally developed by the SpiceJet team with local tech start-up, Mojoboxx, that enables seamless delivery of content to passengers’ personal devices via the network Wireless.
Unlike traditional inflight entertainment systems, travelers can easily access SpiceScreen on any of their portable devices – a smartphone, tablet or laptop by simply connecting to the onboard wireless network by following a few simple steps. .