Twitch and National Music Publishers’ Association strike music deal


Music rights issues have been a major issue for Twitch streamers for some time now, as DMCA takedown notices have resulted in countless clips being removed from the site. However, a new deal between Twitch and the National Music Publishers’ Association could make it easier for streamers and musicians. According to a statement, the two companies aim “to forge productive partnerships between the service and music publishers.” It’s important to note that this is not a licensing deal, but it seems like a first step towards better negotiations, following strong tensions between the music industry and Twitch. Twitch’s Tracy Chan spoke about the deal.

“We are thrilled to enter into this agreement with NMPA and thrilled with our shared commitment to empower songwriters and other creators to share their work and passions while connecting with audiences. great song. We look forward to innovative collaborations that will further unleash the incredible potential of our service and community for music publishers and their songwriter partners, ”Chan said in the press release.

As part of the deal, music publishers will be “offered a membership agreement allowing future collaborations to bring new facets to both the playing experience and the exposure of songwriters. “, And there will also be” a new process that participating music rights holders can choose to report certain uses for their music, to respond when creators inadvertently or accidentally use music in their feeds. ”

Overall, this sounds like an important first step towards easing tensions between Twitch and the music industry! The new agreement could also prove to be mutually beneficial, allowing musicians to have their songs heard by a large audience. It remains to be seen how this deal will work in practice, but the deal could mean less takedown notices and more specific reporting if a particular track is inadvertently used. Hopefully this agreement leads to even stronger partnerships in the future! NMPA President and CEO David Israelite seemed equally optimistic about the future.

“NMPA and Twitch are both creator-focused and our respective communities will benefit greatly from this agreement, which respects songwriters’ rights and sets the stage for future relationships between our publisher members, songwriters and the service. “said Israelite. “Through our discussions, Twitch is committed to valuing musicians and creating new ways to connect them with fans in this growing and exciting space.”

Are you happy that Twitch and NMPA have reached a deal? Do you think this will be beneficial for streamers and musicians? Let us know in the comments or share your thoughts directly on Twitter at @Marcdachamp to talk about everything related to games!

[H/T: Variety]


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